WHY NOW?

Africa’s retail industry is experiencing rapid growth driven by a young, digitally-savvy population, increasing urbanization, and expanding e-commerce opportunities. With over 40% of Africans living in cities and mobile phone usage soaring, the continent offers immense potential for retailers leveraging technologies like AI, RFID, data analytics, and digital payments.

Key markets such as Nigeria, South Africa, and Kenya present significant opportunities, supported by investments in subsea infrastructure like Equiano and 2Africa, which are improving connectivity and enabling innovative retail models like micro-fulfilment centres and experiential stores.

As Africa’s retail landscape evolves, embracing digital transformation, omnichannel strategies, and emerging technologies is essential for future growth.

Challenges such as infrastructure development, financial inclusion, and cybersecurity are being addressed, creating a fertile environment for bold leadership and innovation.

Now is the time to capitalize on Africa’s demographic dividend and technological advancements to build a smarter, more inclusive retail ecosystem across the continent.